Shoppers rely on distributors to give them the information they need to make an informed purchase decision. That includes publishing accurate product photos on product pages.
Some editing is necessary as you’re taking photos of your products. But when editing distracts the shopper and takes focus away from the product, you’ve done too much. Consumers want to see goods as they are. Clean, minimal editing reflects sincerity and transparency: crucial branding elements if you want shoppers to trust your company.
Your customers can see through overedited photographs. Consumers want authenticity from the brands they engage with. Avoid publishing highly edited images of your products to give shoppers the real version of what they’re buying.
